Tag: local seo service

How To Improve Local SEO Ranking for Your Brand

local SEO services

When you search for a location-based keyword, (for example, “SEO company in London”) how does Google interpret it to show relevant results? A lot studies have been done by SEO experts all over the world, including London, to get to the bottom of this mystery. Google mentions three factors that affect search results in which location-based keywords are used. These are:

  1. Relevance – how far your business’ local listing matches with what users are looking for
  2. Location or distance – how far is your business located from the geographical location mentioned in a search string
  3. Prominence – how reputed is your business

Experts providing local SEO services in Bristol offer few helpful tips to optimise your website on the three factors mentioned above.

Work on Google My Business profile:

According to experts, the most important thing to secure good ranking in local searches is completing the Google My Business profile for your brand. This can be done in three easy steps.

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Provide detailed information to fill up your profile and this should include your business hours, contact number, physical address and category. Verify your exact location so that you can be seen on Google Maps and on Google SERP when people near your business search for something relevant to your brand. You should take care to maintain uniform name, address and phone number (NAP) of your business across other pages in the Internet.  The better your Google My Business profile is, the better ranking you can expect in local listings.

Factor of prominence or reputation:

Google My Business profile helps you on the aspects of relevance and location, but not on prominence of a brand. Thus, experts offering local SEO services for businesses rely on traditional organic SEO strategies to achieve success. They count on more positive ratings and reviews for a brand to improve its prominence to the search engine and this approach actually work.

review-summaryWork on generating positive reviews:

In the 3-pack result mentioned above, Google Reviews make the most prominent factor. Make sure, once visitors click on to get the more detailed profile of your brand, they get an elaborate review summary along with the real snippets of recent reviews posted by your customers. This approach will help to create a positive impression about your business in your visitors.

Use photographs:

After the second click, photos of your business establishment appear on your detailed local listing. Therefore, uploading photos is an important strategy in local business SEO marketing.

Remember, Google Local Search is undergoing constant changes almost every moment. The search engine is keen to provide all the helpful information to searchers in local listing results. It is a good idea to use Google local search yourself on regular basis. You can search for your business rivals and see for yourself what other features in the Google My Business profile they are focusing on to enjoy greater prominence. This is a smart way to stay updated on the Google latest trends.  If you follow the strategies mentioned above, your brand will enjoy greater prominence in Google Local search results.

Local SEO Guide on Properly Mobile Optimised Landing Pages

Local SEO Guide on Properly Mobile Optimised Landing Pages

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Improved technology now allows people to perform their everyday tasks from their handheld smartphones and tablets. In this circumstance, the world is gradually becoming less dependent on desktops and laptops. To put it in other words, surfing the Internet through handheld gadgets is the current craze. Thus, businesses all over the world including London are couting on mobile devices on aspects like marketing and lead generation across the digital space. In order to stay in the competition, it is essential to optimise business websites for delivering smooth and memorable mobile experience to users. Creating captivating landing pages is the basic foundation that mobile optimisation is based upon.

What is basics of local SEO ?

landrover_mobileIf your local SEO guide has not yet brought up the topic with you, it is better to take proactive measure and knock him on this. Actually, Google has till date penalisation innumerable websites for ignoring the importance of landing page optimisation for mobile users.

It is important to remember in this context:

  1. Just making a good looking landing page is not same as an optimised landing page for mobile users.
  2. Your landing page should also be engaging in terms of adjusting itself to different screen sizes and functionalities.

According to local SEO services near Manchester,  the efforts mentioned above will not only save from Google penalisation but also bring you quality leads at the same time.

How to make landing pages attractive on handheld devices ?

First of all, it is important to remember that there are too many types of mobile gadgets available these days. The devices have a wide variety of features and capabilities. Thus, while optimising your landing page, it is essential to cater to a large range of user expectations. Moreover, your optimisation technique should also take into account the large variety of user behaviours on the Internet. It is just not possible to address all these contrasting issues with a single solution. Rather, you need to resolve all these challenges by addressing them differently.

mobile-landing-pages-examples

  1. Our SEO experts providing   local SEO Service  for your local business are of the opinion that segmentation of landing pages can help to solve all the issues successfully. Thus, the days of a single landing page design are over now. It is essential to create different landing pages, each with unique look and feel for different segments of your targeted traffic.
  2. Make sure that the landing page copy and the marketing email copy must be consistent with one another.
  3. Both the landing page and the copy of the marketing email should have some real value proposition.
  4. Headlines in the both should be same and identical, as well as perfectly optimised for queries across the search engines.

Local SEO tips from experts include making optimum usage of blank spaces to facilitate quality engagement for users. Make attractive CTA’s (Call To Action )with lots of white space around the CTA buttons. It is also necessary to create short and crispy forms to make your landing pages perfectly optimised for all categories of handheld electronic gadgets.The tips provided above are helpful to secure quality leads as well as improve conversion rates.