When you search for a location-based keyword, (for example, “SEO company in London”) how does Google interpret it to show relevant results? A lot studies have been done by SEO experts all over the world, including London, to get to the bottom of this mystery. Google mentions three factors that affect search results in which location-based keywords are used. These are:
- Relevance – how far your business’ local listing matches with what users are looking for
- Location or distance – how far is your business located from the geographical location mentioned in a search string
- Prominence – how reputed is your business
Experts providing local SEO services in Bristol offer few helpful tips to optimise your website on the three factors mentioned above.
Work on Google My Business profile:
According to experts, the most important thing to secure good ranking in local searches is completing the Google My Business profile for your brand. This can be done in three easy steps.
Provide detailed information to fill up your profile and this should include your business hours, contact number, physical address and category. Verify your exact location so that you can be seen on Google Maps and on Google SERP when people near your business search for something relevant to your brand. You should take care to maintain uniform name, address and phone number (NAP) of your business across other pages in the Internet. The better your Google My Business profile is, the better ranking you can expect in local listings.
Factor of prominence or reputation:
Google My Business profile helps you on the aspects of relevance and location, but not on prominence of a brand. Thus, experts offering local SEO services for businesses rely on traditional organic SEO strategies to achieve success. They count on more positive ratings and reviews for a brand to improve its prominence to the search engine and this approach actually work.
Work on generating positive reviews:
In the 3-pack result mentioned above, Google Reviews make the most prominent factor. Make sure, once visitors click on to get the more detailed profile of your brand, they get an elaborate review summary along with the real snippets of recent reviews posted by your customers. This approach will help to create a positive impression about your business in your visitors.
After the second click, photos of your business establishment appear on your detailed local listing. Therefore, uploading photos is an important strategy in local business SEO marketing.
Remember, Google Local Search is undergoing constant changes almost every moment. The search engine is keen to provide all the helpful information to searchers in local listing results. It is a good idea to use Google local search yourself on regular basis. You can search for your business rivals and see for yourself what other features in the Google My Business profile they are focusing on to enjoy greater prominence. This is a smart way to stay updated on the Google latest trends. If you follow the strategies mentioned above, your brand will enjoy greater prominence in Google Local search results.